Turning Orders into Opportunities: A Journey of Digital Transformation
As the organization expanded across global markets, managing sales orders became a central focus for sustaining operational excellence. Each month, thousands of orders flowed in from different regions in a variety of formats, including PDFs, spreadsheets, and emails. Every order represented a commitment to a customer and a critical part of the supply chain, requiring careful review, interpretation, and accurate entry into SAP ECC. Capturing details such as quantities, pricing, delivery schedules, and special instructions accurately was essential for ensuring smooth fulfillment, optimized inventory planning, and coordinated logistics. The increasing diversity of regional practices and formats
highlighted an opportunity to unify and standardize processes, strengthen collaboration between teams, and maintain consistent data management practices across the organization’s global operations.
As order volumes continued to grow, maintaining accuracy, efficiency, and visibility became a top priority for the business. Teams coordinated approvals, reconciled data, and ensured that all orders were processed with precision, enabling downstream operations like invoicing, shipment planning, and reporting to function seamlessly. This growing scale underscored the importance of structured workflows, clear roles, and reliable systems to manage information across multiple regions. By focusing on creating consistent and transparent order management practices, the organization positioned itself to respond quickly to customer needs, improve operational agility, and support strategic growth while continuing to deliver high-quality service across its global markets.
To address these growing operational challenges, the organization implemented the Cherrywork Sales Order Automation solution — a cloud-based application designed to digitize and streamline complex order management workflows. The goal was clear: eliminate manual entry, ensure data accuracy, and accelerate order processing without compromising compliance or visibility. Leveraging ABBYY Optical Character Recognition (OCR) technology integrated within the SAP Business Technology Platform (BTP), the solution automatically extracted and validated sales order information from a wide range of input formats including PDFs, Excel sheets, and emails. Once validated against predefined business rules, the data was seamlessly posted into SAP ECC, ensuring accurate and consistent record creation across all regions.
Beyond automation, the solution introduced end-to-end workflow orchestration to manage approvals, validations, and exception handling within SAP BTP. This ensured that every sales order followed standardized governance and business logic before confirmation. Real-time dashboards provided instant visibility into order status and performance metrics, enabling business leaders to proactively monitor volumes, identify bottlenecks, and take corrective actions. The platform’s multi-language capability empowered teams across continents to process orders with ease, fostering consistency and collaboration across markets. Together, these capabilities replaced fragmented, error-prone manual processes with an intelligent, agile, and transparent system — transforming order management from a reactive back-office task into a strategic driver of speed, accuracy, and customer satisfaction.
The transformation brought measurable and far-reaching results. By automating the end-to-end sales order management process, the organization achieved 85% faster order processing, enabling teams to respond to customer needs with greater agility and precision. Manual intervention was drastically reduced, with the system now automating over 11,500 sales orders each month. This shift not only eliminated data-entry bottlenecks but also improved order accuracy to 75%, significantly minimizing rework and fulfillment delays. The company could now handle high-volume, multi-format orders effortlessly, maintaining consistency and compliance across all global operations.
Beyond efficiency gains, the new automation framework redefined scalability and control. With a cloud-based, multilingual system powered by Cherrywork Sales Order Automation, teams gained real-time visibility into order status, exception handling, and process performance. Operational costs dropped as rework and manual errors declined, freeing teams to focus on higher-value, customer-centric activities. What once took hours to complete was now accomplished in minutes — a transformation that not only improved productivity but also strengthened customer trust and business agility. The organization now stands as a benchmark for digital excellence in global pharmaceutical order management, combining precision, speed, and intelligence at scale.
