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Driving Pricing Excellence: How a Global Consumer Goods Leader Transformed Pricing Operations with Digital Intelligence

A Legacy of Innovation and Trust in Everyday Essentials

A globally recognized leader in the consumer products industry, the organization has built a strong legacy of innovation, trust, and quality over more than a century. Its extensive portfolio spans across household essentials, personal care, healthcare, and veterinary products touching the lives of millions of consumers every day. With a footprint that extends to over 200 countries, the company operates through a vast and efficient network of manufacturing plants, research centers, and distribution channels. This global presence is underpinned by a commitment to sustainability, ethical sourcing, and continuous improvement, making the brand synonymous with reliability and care across generations.
The company’s market leadership is driven by its ability to adapt to evolving consumer needs, regional market dynamics, and competitive landscapes. However, as it continued to scale operations across multiple geographies, the complexity of managing dynamic pricing structures, diverse product portfolios, and varying regional discount strategies increased substantially. To enhance efficiency and governance across its global operations, the organization collaborated with the Cherrywork Suite of Digital Solutions from Incture, focusing on optimizing and digitizing its pricing operations through the Cherrywork Intelligent Price Management (IPM) solution

Business Impact

ROI per year
0 x
productivity improvement
0 x
price trend visibility
0 %
process digitization
0 %
annual operational efficiency gains
$ 0 M

Challenge:
Strengthening Governance and Efficiency Through Better Integration

Challenge:
Enhancing Global Price Governance and Collaboration
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As a global consumer products enterprise operating across multiple regions and product categories, the organization managed a vast portfolio of SKUs, customer accounts, and market-specific pricing structures. Each region followed its own pricing workflow, involving numerous approvals and validations that varied depending on local market conditions and promotional strategies. Managing these processes through spreadsheets and email exchanges made it increasingly difficult to maintain consistency and clarity. Pricing teams invested significant time in consolidating proposals, cross-verifying discount data, and ensuring that pricing changes aligned with regional and global business goals. While these efforts maintained business continuity, they also placed additional administrative demands on teams, limiting agility in responding to market opportunities.
In addition, the approval process often required input from several internal stakeholders including finance, marketing, and regional leadership — each of whom operated across different time zones and systems. Without a unified platform to centralize data, clarify ownership, and track progress, it became challenging to ensure full visibility throughout the pricing cycle. This occasionally led to extended review times and missed opportunities for timely updates. Moreover, as pricing decisions directly influenced sales performance, revenue forecasting, and compliance, leadership sought a digital foundation that would strengthen governance, minimize manual dependencies, and provide real-time insights. The organization recognized that transforming pricing into an intelligent, collaborative, and transparent process was key to driving both operational efficiency and sustainable growth.

Solution:
Strengthening Governance Through Integrated Automation

Solution:
Driving Intelligent and Transparent Pricing Operations
To strengthen its pricing governance and streamline decision-making, the organization implemented Cherrywork Intelligent Price Management (IPM) .The solution brought together pricing managers, approvers, and finance leaders into a single collaborative environment, enabling them to create, review, and finalize proposals seamlessly. By integrating directly with SAP S/4HANA through standard APIs, all price and discount updates were automatically synchronized with backend systems, ensuring that data remained consistent, accurate, and always up to date. Pricing teams could now simulate different pricing scenarios in real time, validate SKU-level data, review active customer lists, and assess price impacts instantly without affecting live SAP values.
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Beyond automation, the solution introduced intelligent workflows and transparency at every stage of the pricing process. Approval hierarchies were clearly defined, and decision-makers gained a comprehensive view of pricing proposals, active discounts, and historical trends through interactive dashboards. This empowered teams to make informed, data-driven pricing decisions while ensuring alignment with corporate revenue objectives. The result was a more efficient, transparent, and collaborative pricing process that not only reduced manual effort but also strengthened audit governance and compliance across markets.

Results:
Transforming Weeks into Days: Measurable Accounts Payable Impact

Results:
Delivering Measurable Efficiency and Strategic Value

The implementation of Cherrywork Intelligent Price Management transformed the company’s pricing operations into a fully digital, insight-driven process. Pricing cycles that once required multiple manual iterations were streamlined into a single, automated workflow, enabling faster execution and greater consistency across global markets. Teams gained real-time visibility into every stage of the pricing lifecycle, ensuring complete accuracy and control. With a built-in simulator, pricing managers could now evaluate various scenarios instantly, optimizing decisions without disrupting live data.

The business impact was substantial, achieving 8X ROI per year, 2X improvement in productivity, and 100% visibility into price trends and process digitization. The company also realized $1.5 million in annual operational efficiency gains, reinforcing its position as a data-driven leader in pricing excellence. By integrating intelligence, governance, and collaboration into one connected platform, the organization established a strong foundation for continuous innovation and sustainable revenue growth.

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