Cherrywork Logo 2022_(Original) Red in white BG
Cherrywork Logo 2022_(Original) Red in white BG
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Cherrywork Logo 2022_(Original) Red in white BG
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Transforming Pricing Operations in the Global Beauty & Cosmetics Industry with Intelligent Automation

A Global Icon in Prestige Beauty

As one of the world’s foremost leaders in the prestige beauty industry, the organization is synonymous with elegance, innovation, and trust. With a diverse portfolio spanning skincare, makeup, fragrance, and hair care, it has built a legacy of crafting consumer-loved brands that define luxury and set global benchmarks for quality and performance. Its presence extends across continents, reaching millions of consumers through both traditional and digital retail channels. The company’s continued success is anchored in its ability to combine creativity, science, and technology to meet the evolving demands of beauty enthusiasts worldwide.
As the brand portfolio and market presence grew, managing pricing across diverse regions, currencies, and distribution channels became increasingly intricate. The organization sought a unified approach to maintain consistency, agility, and transparency in its global pricing structure. To achieve this, it partnered with the Cherrywork Suite of Digital Solutions from Incture, embarking on a strategic transformation to automate and optimize its pricing management processes across all business units.

Business Impact

ROI per year
0 x
Productivity Improvement 
0 x
Price Trends Visibility
0 %
Process Digitization
0 %
operational efficiency savings annually
$ 0 M

Challenge:
Strengthening Governance and Efficiency Through Better Integration

Challenge:
Streamlining Global Pricing Operations for Agility and Accuracy

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Managing pricing across multiple regions, currencies, and retail channels required seamless collaboration between regional and global teams. The organization’s existing pricing structure relied heavily on manual validations for Transfer Prices (TR), Suggested Retail Prices (SRP), and Net Base Prices (NBP), which demanded close coordination and detailed review at every stage. Each pricing cycle involved numerous spreadsheets and approval exchanges across teams, calling for extensive effort to maintain consistency and accuracy. As pricing directly influenced competitiveness in a dynamic beauty market, the business recognized the importance of strengthening synchronization, accelerating updates, and ensuring uniformity across geographies.

Fluctuating exchange rates and market-specific requirements further reinforced the need for a more automated and connected process. Transfer Price adjustments had to reflect real-time currency movements while maintaining alignment with internal governance and profitability goals. Generating pricing catalogs and comprehensive reports required significant manual consolidation of retailer-level data, which constrained the pace of execution and limited proactive analysis. The organization identified an opportunity to build a unified, intelligent pricing platform—one that would automate validations, enhance transparency, and empower teams with real-time insights to make faster, more informed decisions across its global value chain.

Solution:
Strengthening Governance Through Integrated Automation

Solution:
Enhancing Precision and Agility in Global Pricing Management

To bring structure, speed, and transparency to its global pricing operations, the organization adopted the Cherrywork Intelligent Price Management (IPM) solution, an advanced digital platform designed to automate and streamline end-to-end pricing processes. The solution enabled pricing teams to define strategies and execute automated price calculations across brands, regions, and market tiers. By integrating seamlessly with SAP and Anaplan through standard APIs, all price data from Transfer Prices (TR) to Suggested Retail Prices (SRP) and Net Base Prices (NBP), could flow in real time, ensuring consistency and accuracy across systems. Exchange rate updates were automatically synchronized, eliminating the need for manual recalibration and significantly accelerating pricing cycles.
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The platform also introduced advanced analytics and reporting capabilities, empowering teams with real-time insights into pricing performance. Dynamic dashboards allowed users to slice and analyze data by region, country, retailer, or brand, making it easier to assess profitability and respond quickly to market shifts. A rich, role-based user experience ensured that only authorized personnel could access or modify sensitive information, strengthening governance and compliance. With features such as automated price rounding, catalog generation, and audit-ready tracking, the organization achieved a unified, intelligent pricing environment that supported both agility and strategic decision-making.

Results:
Transforming Weeks into Days: Measurable Accounts Payable Impact

Results:
Delivering Measurable Impact across Pricing Operations

The deployment of Cherrywork Intelligent Price Management redefined the organization’s pricing operations, enabling a seamless, automated, and insight-driven ecosystem across brands, markets, and retailers. With intelligent automation of price calculations, exchange rate synchronization, and catalog generation, the company achieved a significant reduction in execution lead time and improved operational agility. Teams could now focus on strategic initiatives rather than manual coordination, while real-time pricing visibility empowered commercial leaders to make faster, more informed decisions.
The platform brought complete transparency to pricing management through advanced reporting, dynamic query-building capabilities, and full audit compliance. Enhanced traceability and governance strengthened decision-making and compliance across regions. The transformation delivered measurable results – 5X ROI per year, 3X productivity improvement, 100% visibility into price trends, and 100% process digitization leading to over $1 million in annual operational efficiency gains. This digital transformation sets a new benchmark for accuracy, agility, and strategic price governance across the global beauty enterprise.

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